Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

3 things NOT to do in an interview

Molly Carol Redgrove

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

Interviewing Users Without the Cringe

Gary van Broekhoven

Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.

Behaviour DesignConsumer PsychologyCustomer Discovery

User Research: A Friendly How-To

Gary van Broekhoven

A practical, conversational guide to user research - interviews to insights; designed for marketers, designers, and product teams who want to do it right.

Behaviour DesignConsumer PsychologyCustomer Discovery

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Master user interviews with the GRAMS framework & grounded theory. Plan, ask, analyse, and decode what users really think; then turn insight into action.

Behaviour DesignConsumer Psychology