Consumer Psychology and Behaviour Design Blog

3 things NOT to do in an interview

Molly Redgrove

Published on: 27/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

Interviewing Users Without the Cringe

Gary van Broekhoven

Published on: 06/05/2025

Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.

Behaviour DesignConsumer PsychologyCustomer Discovery

User Research: A Friendly How-To

Gary van Broekhoven

Published on: 01/05/2025

A practical, conversational guide to user research - interviews to insights; designed for marketers, designers, and product teams who want to do it right.

Behaviour DesignConsumer PsychologyCustomer Discovery

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Published on: 16/04/2025

Master user interviews with the GRAMS framework & grounded theory. Plan, ask, analyse, and decode what users really think; then turn insight into action.

Behaviour DesignConsumer Psychology